Tuesday, September 24, 2013

Burger King Launches Low-Calorie "SatisFRIES" Today



Burger King has a new low-calorie addition to their fast food menu today: SatisFRIES, a 70 calories less alternative to their regular, small order of french fries.

From AP:

The chain says a small order of the new "Satisfries" clocks in at 270 calories because of a new batter that doesn't absorb as much oil. By comparison, a small order of its regular fries, sans crinkles, has 340 calories. 
Burger King executives say people won't be able to tell that Satisfries are lower in calories. It says they use exactly the same ingredients as its regular fries — potatoes, oil and batter. To keep kitchen operations simple, they're even made in the same fryers and cooked for the same amount of time as regular fries. 
The difference, Burger King says, is that it adjusts the proportions of different ingredients for the batter to block out more oil. The company declined to be more specific. Another difference, the crinkle-cut shape, is in part so workers will be able to easily distinguish them from the regular fries when they're deep frying them together. 
Alex Macedo, head of North American operations at Burger King, said the chain worked with one of its potato suppliers, McCain Foods, to develop the lower-calorie fries. He said McCain can't sell the fries to other fast-food clients and that different suppliers might have a tough time imitating them. 
Burger King took great pains keep the launch of Satisfries under wraps. Last week, reporters were invited to preview a "top secret new product" at a New York City hotel, where they were asked to sign non-disclosure agreements. Attendees were each served a carton of the fries on a plate that looked and tasted like any other fries, even leaving the familiar grease stains in their paper cartons. 
Burger King led off its presentation by comparing the fries to the "leading french fries," which are made by rival McDonald's. On a pound-for-pound basis, executives noted that the new fries have 30 percent fewer calories than those served at the Golden Arches.
Diet fast food french fries.. Now if only Popeye's could magically cut the calories in it's ├╝ber-delicious biscuits and chicken...

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